Innovation In China 's Tea Industry

The United States is not currently a home for tea, compared to say, in England, but the market for tea in the United States is growing in small pockets throughout the country under form of tea houses and high quality tea and coffee. A contractor, in particular, has cornered the organic tea trade market in the United States and who is none other than Joshua Kaiser Rishi tea. I caught up with Joshua and his friend Wang Geda, the founder of one of China 's only organic companies fair-trade tea, Yi Select, the Hong Kong International Tea Fair. Kaiser shares his thoughts on a niche in the tea and that the idea pioneering organic, fair trade tea in the tea country, China.

Organic tea, Kaiser said, "In America, it is the fastest growing part of the tea industry." But the U.S. is not the only demanding teas progressive organic farms and fair. "The market organic tea is emerging in Asia at a very rapid pace. When you look at the youth market, young consumers in Asia in Hong Kong, Singapore and throughout Southeast Asia, we see a tendency to organic, green tea and some awareness of emerging fair trade. "

By focusing on innovation, Kaiser has managed to do something back to the homeland of tea: "There's four projects total certified fair trade throughout China and two projects have been established by our group . Our group has established with the intention to act as a business as a wine and what we do is to work across the provinces and we have many varieties by hand to make different types of categories of tea. We approach the market in a very special and unique. We are of very flexible and we can respond to requests from many groups. "

He continues, "We don 'in the right niche and we have' done since 1996. The niche has growth path and we quickly to really think about the future. When we look at the rest of the competitors in China or in other parts of the world who are just focused on one style or variety - and we of making 150 different types of tea and we use tea masters from across China who understand, this type of process is proper for this mountain, this type of variety, etc., and we are working with academics, researchers, tea, tea and scientists to really help to improve and innovate on something which has made a lot of inertia in the Procedure. "

Clarifying some misconceptions about Chinese tea, Kaiser said, "China is the ideal platform for fair trade organizations to work because it 's all small farmers. It is not one of those very huge tea plantations. Party the fair trade mission is to enable small farmers to access international markets and there 's very few certified organic fair trade projects in China, but this trend is growing and it is going to expand more and more and I do not think that fair trade in China is necessary. "

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